Kristoffer Quiaoit and Victor Macias took their keto-friendly company, Nui, to Shark Tank. They wanted $300,000 for a 10% share, which put their company’s worth at $3 million. In just one year, they sold over $1.1 million in cookies. Their hard work and innovative idea impressed guest shark, Alex Rodriguez. He offered them $300,000 for a 25% stake. This showed he believed strongly in Nui’s future.
Key Takeaways
- Kristoffer Quiaoit and Victor Macias presented their keto company, Nui, on Shark Tank.
- They requested $300,000 for a 10% stake, valuing the company at $3 million.
- Nui sold over $1.1 million in cookies within a year before the pitch.
- Guest shark Alex Rodriguez invested $300,000 for 25% equity.
- The deal underscored the substantial growth potential of Nui products on Shark Tank.
Introduction to Nui Cookies and Their Shark Tank Journey
Nui Cookies, once known as Keto Kookie, shone brightly on Shark Tank. The founders, Kristoffer Quiaoit and Victor Macias, presented their tasty, low-carb cookies that are kind to sugar-watchers. They caught the attention of both sharks and viewers. This appearance gave Nui Cookies great visibility and drew in investor interest.
Their presentation showed Nui Cookies’ big potential for growth and innovation. Gaining a lot of notice, they quickly became loved by not just those on a keto diet but others too. The successful pitch and the brand’s special offer have really helped Nui Cookies after Shark Tank.
Founders’ Background and Motivation for Nui Cookies
The story of Nui Cookies starts with its founders, Kristoffer Quiaoit and Victor Macias. They wanted to make keto-friendly cookies because of their Keto diet experiences. This diet changed their lives for the better.
The Personal Health Journey
Kristoffer Quiaoit felt better and stopped needing midday naps after starting the Keto diet. Victor Macias lost over 40 pounds. These changes made them want to help others live healthier lives.
Making Keto-Friendly Cookies
Quiaoit and Macias were motivated by their healthier lives to make a special product. They aimed to make keto-friendly cookies that taste good but are also healthy. They wanted to offer cookies that people could enjoy without feeling guilty.

Nui Shark Tank Pitch: The Details
Nui’s founders stepped onto the Shark Tank with a big goal. They wanted a $300,000 investment for their keto-friendly cookie company. In exchange, they offered 10% equity. Their pitch showed their confidence and highlighted solid sales and a growing customer base. People love their tasty, low-carb cookies.

The Initial Ask
The pitch caught the investors’ attention. Founders showed they knew their business inside out. Kevin O’Leary and Barbara Corcoran were interested in investing. They saw a big chance for Nui’s growth after the Shark Tank.
Investor Interest and Offers
The investors looked closely at Nui’s business plan. Kevin O’Leary suggested a deal with a royalty element. Barbara Corcoran wanted to focus on equity. Their offers showed they believed in Nui’s future in the keto snack market.
Accepted Deal
Alex Rodriguez, a guest shark, made an irresistible offer. He offered $300,000 for 25% equity. This showed his strong belief in Nui’s potential and market appeal. The Nui team accepted, eager for the opportunities Rodriguez could bring. This deal opened new doors for Nui, promising more growth and success.
Updates After Shark Tank: Nui’s Business Growth
After appearing on Shark Tank, Nui grew a lot. They changed their recipes to make cookies even tastier while keeping them keto-friendly. Now, their customers love the brand even more.

Nui also changed their brand and products to attract more people. They not only kept their keto fans happy but also welcomed those looking for healthier snacks. This smart move made Nui grow faster.
The table below shows some big wins for Nui after Shark Tank:
| Milestone | Achievement |
|---|---|
| Sales Increase | 25% rise in quarterly sales |
| Product Line Expansion | Introduction of new flavors and limited-edition cookies |
| Market Reach | Partnerships with major retail chains and online platforms |
| Customer Base | Growth from keto-specific to health-conscious snackers |
Nui has shown incredible growth and adaptability since Shark Tank. The brand kept its keto promise but also won over a broader audience. Their smart choices have set them up for ongoing success in the food world.
Customer Reviews and Popular Flavors
Nui Cookies have caught the eyes of many with their yummy and keto-friendly cookies. People love them and leave positive reviews. These reviews show the brand’s commitment to making quality treats.

Customer Feedback
Customers really like Nui cookies. They say these treats meet their sweet cravings without making them feel bad. The cookies’ texture and taste make people buy them again and again.
Popular Nui Cookie Flavors
Nui offers some flavors that have become big hits. These include:
- Double Chocolate: Rich and decadent, perfect for chocolate lovers.
- Chocolate Chip: A classic favorite, offering a nostalgic taste with a keto-friendly twist.
- Peanut Butter: Creamy and satisfying, offering a perfect blend of sweet and savory.
- Cinnamon Snickerdoodle: Featuring a warm, spice-infused flavor that’s perfect for any time of the day.
Fans love these flavors, as seen in their reviews. They are popular among those on keto diets and cookie lovers.
New Recipe Updates
Nui has introduced a new flavor, Ginger Something, which people enjoy. They keep making their cookies better while staying keto-safe. Keeping carbs low but flavors delicious is what Nui aims for, and it shows in their recent feedback.
| Flavor | Customer Rating |
|---|---|
| Double Chocolate | 4.8/5 |
| Chocolate Chip | 4.7/5 |
| Peanut Butter | 4.6/5 |
| Cinnamon Snickerdoodle | 4.5/5 |
| Ginger Something (limited edition) | 4.7/5 |
Where to Buy Nui Cookies
Want to buy Nui Cookies online? You’re in the right place. These tasty keto treats are easy to find online. Check the Nui website for the best deals and variety. The official site often has special discounts and bundles. This helps with shipping costs and gives you great value.
You can also find Nui Cookies on Amazon. This big online store has fast shipping and user reviews. These reviews can help you pick which flavors to try. Whether you love Double Chocolate or want to try Ginger Something, Amazon makes it easy.
Buying and getting these cookies delivered is easy. This makes staying keto and satisfying your sweet tooth simple. You can order Nui Cookies online from their website or Amazon. In no time, you’ll be enjoying these low-carb treats. So, check out your options and savor the deliciousness that Nui Cookies offer.