IcyBreeze, a portable AC cooler, was featured on Shark Tank Season 7. It’s a cooler and air conditioner in one, great for hot days. It was founded in Bixby, Oklahoma in 2013 and quickly became popular in outdoor gear.
Jason Shakleford, Dave Yonce, and Andrew Jenkins created IcyBreeze. They wanted to keep people cool outside. They asked for $50,000 for 5% of the company, worth $1 million at the time. Even without a deal, they got a lot of interest.
Before Shark Tank, IcyBreeze sold 1,700 units, making $125,000. Each unit cost $349 and was made for $191. They expected to make $2.5 million that year, showing its potential.
Key Takeaways
- IcyBreeze combines a cooler and air conditioner in one portable unit
- The company appeared on Shark Tank seeking $50,000 for 5% equity
- IcyBreeze sold 1,700 units before Shark Tank, generating $125,000 in sales
- The initial retail price was $349, with a manufacturing cost of $191
- Despite not securing a deal, IcyBreeze’s annual revenue reached $3.6 million by 2022
- The product’s website traffic surged from 105 to 30,000 daily views after the Shark Tank episode
Introduction to IcyBreeze
In 2014, IcyBreeze changed how we cool down outside. Aaron Young, Dave Yonce, and Andrew Jenkins started it. They wanted to make outdoor fun possible, even when it’s really hot.
The Concept Behind the Portable AC Cooler
IcyBreeze is a cooler and a portable air conditioner all in one. It lets you have cold drinks and cool air at the same time. It can make an area up to 20 square feet 35 degrees cooler.
Founders and Their Inspiration
The founders were tired of being hot during outdoor fun. They wanted something that could cool both people and drinks. So, they made IcyBreeze to solve this problem for everyone.
Unique Selling Proposition
IcyBreeze is special because it does two things at once. It’s also energy-saving and can run on a rechargeable battery. Its strong build means it can handle tough outdoor weather.
| Feature | Benefit |
|---|---|
| Dual Functionality | Cooler and AC in one |
| Temperature Reduction | Up to 35°F cooler |
| Cooling Area | 20 square feet |
| Power Options | Rechargeable battery or outlet |
By 2024, IcyBreeze was worth about $2 million. Its success comes from being creative with cooling outside. It’s now a top pick for camping, tailgating, and more.
How IcyBreeze Works
The IcyBreeze portable air conditioner is a mix of cool tech and smart design. It turns a regular cooler into a strong cooling tool, great for outdoor fun.
At its core, IcyBreeze has a heat exchanger under the lid. This part is crucial for cooling. It changes hot, humid air into cool, dry air, perfect for hot days.
The cooling tech uses ice in the chest. Air passing over the ice gets cooler. Then, a flexible hose blows out this cool air, making it refreshing. You can get air up to 35 degrees cooler than outside.
This portable air conditioner stands out because it’s wireless. It runs on a rechargeable battery, giving up to six hours of cool air. It’s great for beach trips, camping, or sports events.
- Heat exchanger converts hot air to cool air
- Uses ice for efficient cooling
- Flexible hose for directed airflow
- Battery-powered for true portability
The IcyBreeze is unique in the portable cooling world. It cools a lot without needing a power source. This makes it a handy tool for staying cool outdoors.
IcyBreeze Shark Tank Appearance
The IcyBreeze Shark Tank appearance was a memorable moment. On October 23, 2015, Dave Yonce presented his innovative outdoor product to the Sharks. He sought $50,000 for a 5% stake in his company.
Pitch Details and Valuation
Yonce showcased the IcyBreeze, a unique cooler with a built-in air conditioner. It can cool air up to 35 degrees below the ambient temperature. The cooler has a 38-quart capacity.
The company’s valuation was $1 million. This was based on sales of 1,700 units and projected revenues of $2.5 million.
Sharks’ Reactions and Concerns
The Sharks were intrigued by the concept but had concerns. They worried about the high production cost and retail price. They also questioned the market size for premium coolers and the potential competition.
| Aspect | Detail |
|---|---|
| Production Cost | $191 |
| Retail Price | $349 |
| Units Sold | 1,700 |
| Projected Sales | $2.5 million |
Outcome of the Pitch
Despite its innovative features, the Sharks declined to invest. The product has a three-speed fan and a rechargeable battery lasting up to 6 hours. But, they were concerned about market potential and the high price.
Although the IcyBreeze didn’t get a deal on Shark Tank, it still gained popularity. It became available on Walmart’s website. Outdoor enthusiasts and pet owners found it useful for keeping animals cool in hot weather.
Product Specifications and Features
The IcyBreeze portable AC cooler is a top choice for outdoor cooling. It stores drinks and cools the air, perfect for hot days.
It can hold up to 30 pounds of ice and many drinks. Its size is 18.5 inches long, 11.25 inches wide, and 11 inches tall. This gives you lots of room for your drinks.
This cooler’s fan blows air up to 25 mph. It’s great for cooling in many outdoor places. You can also use a rechargeable battery for up to 6 hours of cooling on low speed.
| Feature | Specification |
|---|---|
| Capacity | 38 quarts |
| Ice Capacity | 30 lbs |
| Fan Speed | Up to 25 mph |
| Battery Life (Low Speed) | Up to 6 hours |
| Exterior Dimensions | 23.5″ L x 16.25″ W x 18.5″ H |
| Weight | 16 lbs (dry) |
The IcyBreeze has different power options. The 10AH battery lasts up to 6 hours on low, 4 hours on medium, and 2.5 hours on high. The 6AH battery lasts 4 hours on low, 2.5 hours on medium, and 1.5 hours on high.
Market Response and Sales Performance
IcyBreeze sales saw a big change after Shark Tank. They asked for $50,000 for a 5% stake but didn’t get it. Yet, the Shark Tank effect was still strong for IcyBreeze.
Pre-Shark Tank Performance
Before Shark Tank, IcyBreeze had some success. They sold 1,700 units, making $17,000 profit. Their sales were $175,000 the year before.
They aimed high, hoping to make $2.5 million the next year.
Post-Shark Tank Growth
Shark Tank gave IcyBreeze a big boost. The exact numbers aren’t shared, but sales and awareness went up. They expanded their products and looked for new partners.
Customer Feedback
Customers really like IcyBreeze. They say it’s effective and easy to carry. Here’s what some say:
- “Great for outdoor events and camping trips!”
- “Keeps me cool during hot summer days.”
- “Pricey, but worth the investment for comfort.”
The high price of $349 is a topic of discussion. But many think it’s worth it for the cooling it offers. By 2024, IcyBreeze still sells its coolers online, showing customer interest is still there.
Evolution of IcyBreeze Post-Shark Tank
IcyBreeze’s journey after Shark Tank is truly impressive. The company’s sales show steady growth. In the first year, sales hit $190,000. By the second year, they doubled to $385,000, showing strong market acceptance.
Improving the product was key to IcyBreeze’s success. The IcyBreeze V2 Pro was a big upgrade. It has a more powerful fan, longer battery life, and is easier to move with wheels.
The company also introduced the IcyBreeze Platinum. It has built-in cup holders, a phone charger, and LED lights. These features made the product even more appealing.
The company didn’t just focus on product improvements. IcyBreeze moved to bigger facilities in Texas. This allowed them to produce more and meet growing demand.
| Year | Sales | Key Developments |
|---|---|---|
| Year 1 Post-Shark Tank | $190,000 | Introduction of IcyBreeze V2 Pro |
| Year 2 Post-Shark Tank | $385,000 | Launch of IcyBreeze Platinum, Facility Expansion |
Despite the successes, IcyBreeze faced challenges. It was hard to teach people about the cooler’s dual use. The company had to market it in both the cooler and air conditioner markets. They had to show its unique value to stand out.
Pricing Strategy and Adjustments
IcyBreeze pricing has changed since it was on Shark Tank. The initial cost was high, but now it’s more affordable. This makes it a better deal for outdoor use.
Initial Pricing Model
When IcyBreeze first came out, it cost $349. This price made some people doubt its value. They wondered if it was worth the money.
Price Reductions and Their Impact
IcyBreeze lowered its prices to make it more appealing. These changes helped it stay profitable while being more affordable. This move attracted more people looking for cool solutions.
Current Pricing Structure
Now, IcyBreeze has more affordable options. The V2 Pro costs $289.99, and the Platinum is $339.99. Batteries are extra, with the 6AH at $69.99 and the 10AH at $99.99.
| Model | Price | Battery Option |
|---|---|---|
| V2 Pro | $289.99 | 6AH ($69.99) or 10AH ($99.99) |
| Platinum | $339.99 | 6AH ($69.99) or 10AH ($99.99) |
The new prices make IcyBreeze a strong competitor in the market. It has a 38-quart capacity and can cool air up to 35 degrees below the outside temperature. Many see it as a good investment.
Competitors and Market Position
The portable cooler market is getting more competitive. IcyBreeze is up against evaporative air coolers, also known as “swamp coolers.” These coolers are sold at big stores like Lowe’s and Home Depot, priced from $299 to $1607.
IcyBreeze is different because it cools drinks and air in one unit. This makes it stand out in the market.
| Feature | IcyBreeze | Swamp Coolers |
|---|---|---|
| Beverage Cooling | Yes | No |
| Air Conditioning | Yes | Yes |
| Portability | High | Moderate |
| Price Range | $279 – $449 | $299 – $1607 |
IcyBreeze has seen a big jump in sales, up 174% each year since 2018. This shows it’s a top choice in the portable cooler market, even with many other options.
IcyBreeze in Sports and Events
IcyBreeze has made a big impact in sports, offering cool solutions for athletes. This portable AC cooler keeps players comfy during tough games and training. It’s a top choice for staying cool.
Usage in Professional Sports
Professional athletes love IcyBreeze for its cooling power. Its fan blows air up to 25 mph, offering quick relief in the heat. It can hold up to 49 cans, making it great for teams.
Presence at Major Tournaments
IcyBreeze has been seen at big events like the U.S. Open and Australian Open. Its portability and battery life make it perfect for outdoor games. Staying cool is key for top performance.
Celebrity Endorsements
Its fame among athletes has brought celebrity endorsements. Tennis stars use these coolers during games and practice. Even former NFL player Deion Sanders, now a college football coach, endorses IcyBreeze.
| Feature | Specification |
|---|---|
| Cooler Capacity | 38 quarts |
| Fan Speed | Up to 25 mph |
| Battery Life | Up to 6 hours (low speed) |
| Ice Capacity | 30 lbs |
| Can Capacity | 49 cans |
IcyBreeze’s success in sports has made it a top cooling solution. It’s a favorite at big events and among sports stars. Its cool features make it a must-have for athletes and fans.
Future Prospects and Innovations
IcyBreeze is leading the way in portable cooling innovations. They are set to change the future of outdoor technology. Their journey started with a hit on Shark Tank, setting the stage for exciting changes in cooling technology.
After their success, IcyBreeze has grown their product line. They now offer a variety of accessories. This shows their dedication to making their coolers more versatile. They are always looking for new ways to use their cooling tech.
IcyBreeze has also made a big splash in professional sports. Working with famous athletes has boosted their brand. It has also given them valuable feedback for making their products better. This move helps them reach more people in the sports and outdoor markets.
- Expanded product line with innovative accessories
- Exploration of new cooling technology applications
- Increased market penetration through sports collaborations
As more people enjoy outdoor activities, IcyBreeze is ready to meet the demand. They focus on making their coolers easy to use and efficient. This fits perfectly with what people want in outdoor tech.
IcyBreeze has a strong base and a clear plan for growth. They are set to keep leading in portable cooling. As they keep innovating and listening to what customers want, IcyBreeze will stay at the forefront of outdoor comfort and convenience.
Conclusion
IcyBreeze’s journey shows the strength of innovative outdoor products and Shark Tank success. Even without a deal in 2016, IcyBreeze has made a big splash in the portable cooling market. Their time on Season 7 of Shark Tank, with 7.71 million viewers, boosted their website traffic from 105 to 30,000 views.
The IcyBreeze impact goes beyond just being seen. After Shark Tank, they added new products like the V2 Pro and Platinum. These updates, along with smart marketing, helped their sales grow a lot. The product’s 4.7-star rating and positive feedback show it’s a hit with customers.
IcyBreeze’s story proves that not getting a deal on Shark Tank doesn’t mean you fail. Without any investment, they’ve become a $3.6 million a year business. Their success comes from innovating products, forming smart partnerships, and using Shark Tank to their advantage. This makes IcyBreeze a standout in the outdoor products market.