The Wisp smart broom system made a big splash after it was on Shark Tank. It’s a new way to sweep, using electrostatic bristles and a special dustpan. It’s designed to make cleaning easier.
Eben Dobson, the inventor, showed the Wisp on “Good Morning America” and “The View” before Shark Tank. People loved its smart design and useful features.
Since it came out, the Wisp has sold over 100,000 units, making $3.3 million. It shows people want better cleaning tools. The Wisp also has a big following on social media and good reviews from customers.
Key Takeaways
- Wisp is a smart broom system featured on Shark Tank
- It uses electrostatic bristles for improved cleaning efficiency
- The product has sold over 100,000 units
- Wisp has generated $3.3 million in revenue
- The system includes a high-tech broom, WISPpan, and other components
- Customers rate the Wisp Broom 4.5 out of 5 stars on average
Introduction to the Wisp Smart Broom Innovation
The Wisp broom is a big step forward in cleaning. It solves old problems with traditional sweeping. It was created by Eben Dobson to make cleaning easier and less hard on the body.
The Problem with Traditional Brooms
For years, people have had trouble with regular brooms. They often leave dirt behind and make you bend in awkward ways. The Wisp broom fixes these issues, offering a cleaner sweep with less effort.
Evolution of Cleaning Technology
The cleaning world has changed a lot over time. We’ve gone from simple straw brooms to electric vacuums. The Wisp broom is the latest step, combining new design with ease of use.
Meeting the Inventor: Eben Dobson
Eben Dobson worked hard on the Wisp broom. He spent $2.5 million over six years to make it real. His big moment came on ABC’s “Shark Tank” in November 2018.
Despite Kevin O’Leary’s offer of $500,000 for 50% of his company, Dobson kept control. He believed in the Wisp broom’s success.
“I saw an opportunity to revolutionize an everyday task that hasn’t changed much in centuries,” Dobson explains, highlighting his motivation behind the Wisp broom’s development.
Wisp Shark Tank Appearance and Reception
Eben Dobson’s Wisp broom made a big splash on Shark Tank. It caught everyone’s eye with its new design. Even though it didn’t get a deal on the show, its journey was just starting.
The cleaning market is huge, worth $3 billion. This made the Wisp broom a great fit for it.
After Shark Tank, Lori Greiner saw the Wisp broom’s potential. She contacted Dobson, wanting to feature it on QVC. This move put Wisp in the spotlight, boosting its sales and visibility.

The deal with Lori Greiner was a turning point. Sales soared, with over 100,000 units sold. This brought in $3.3 million in revenue. People love how easy and effective the broom is.
| Metric | Value |
|---|---|
| Units Sold | 100,000+ |
| Revenue Generated | $3.3 million |
| Projected Net Worth (2024) | $50 million |
The Wisp broom’s success story is all about innovation and hard work. Despite early challenges, Dobson’s commitment and Greiner’s support made Wisp famous. It shows that the best deals can come after the cameras stop.
Revolutionary Design Features of the Wisp System
The Wisp broom system offers a new way to clean. It has sold over 100,000 units and made $3.3 million. Let’s look at what makes Wisp special in cleaning.
Electrostatic Bristle Technology
Wisp’s electrostatic bristles change the cleaning game. They attract and hold dust, dirt, and debris like a magnet. This means a deeper clean, catching tiny particles that regular brooms miss.
Ergonomic One-Handed Operation
The Wisp system is designed for easy one-handed use. This design cuts down on body strain and makes cleaning more comfortable. The handle adjusts to fit different heights, making it great for everyone.
90-Degree Angle Sweeping Mechanism
Wisp’s 90-degree angle sweeping is unique. It lets users reach tight spots and edges better. It also makes sweeping easier, requiring less effort for a thorough clean.
| Feature | Benefit |
|---|---|
| Electrostatic bristles | Attracts and holds debris |
| Ergonomic design | Reduces physical strain |
| 90-degree angle mechanism | Improves cleaning efficiency |
| Telescoping handle | Adjustable for different users |
Wisp’s innovative features have made it popular. Its Facebook campaigns have over 100 million video views and have been shared over 1.3 million times. This shows how much people like Wisp for efficient cleaning.
How the Wisp Broom System Works
The Wisp broom changes cleaning with its smart system. It’s the first big change in broom tech in nearly a century. Its stiff bristles sweep at a 90-degree angle, like a squeegee, to remove dirt well.
The broom’s handle extends to reach tight spots and clean under furniture easily. It’s designed for one-handed use, making cleaning less tiring. The dustpan seals tightly on any floor with just a little pressure, catching all the dirt.
The Wisp Broom System costs $40 and comes with a broom, dustpan, and a hand Wisp with dustpan. Its patented design is a new solution in cleaning. It saves time and is easy to use at home or work.
| Feature | Benefit |
|---|---|
| Stiff, closely packed bristles | Efficient sweeping |
| 90-degree angle sweeping | Squeegee-like effect |
| Telescoping handle | Reach tight spaces and under furniture |
| One-handed operation | Reduced physical strain |
| Sealing dustpan | No dirt left behind |
The Wisp Broom System’s smart cleaning has caught people’s attention. It’s good for both homes and businesses. Its design and how it works make it a great product for ads and live shows, helping to grow sales in cleaning.
Benefits and Advantages Over Traditional Brooms
The Wisp broom offers a new way to clean, improving on old sweeping tools. Its design tackles common problems, making cleaning easier and faster.
Enhanced Cleaning Efficiency
Wisp’s special bristles pick up more dirt in one go. This means you spend less time and effort, leaving floors clean. People say their floors are cleaner and they need to sweep less often.
Reduced Physical Strain
The Wisp broom’s design is a big improvement. It’s easy to use with one hand and is light, reducing back pain. It’s great for those with mobility issues or who find regular sweeping hard.
Time-Saving Features
Wisp’s design is smart and saves time. Its 90-degree angle makes it easy to reach tight spots. The hands-free dustpan means no more bending, making cleaning quicker.

| Feature | Traditional Broom | Wisp Broom |
|---|---|---|
| Cleaning Efficiency | Multiple passes needed | One-pass cleaning |
| Ergonomics | Can cause back strain | Reduces physical stress |
| Time Efficiency | Time-consuming | Quick and efficient |
| Hard-to-reach Areas | Difficult to clean | Easy access with 90-degree angle |
The Wisp broom does more than just clean floors. Its design, efficiency, and time-saving features make it a must-have for cleaning at home or work.
Product Specifications and Components
The Wisp broom is a smart cleaning tool with advanced features. It has a telescopic handle that can extend from 28 to 50 inches. This makes it easy to use for people of all heights and to reach different areas.
The broom’s main feature is its Bristle Seal® Technology. It has short, dense bristles set at a 90-degree angle. This design is great for cleaning tight spots and edges, like under furniture and in cabinets.

The WISPpan is a key part of the smart cleaning system. It creates a seal with the floor, catching all debris. Users can step on the pan handle to lock it in place, making sweeping easy.
For smaller messes, there’s the miniWisp. It’s a 6-inch version perfect for quick cleanups. It’s great for spills, coffee grounds, or pet hair, and is easy to carry around.
The Wisp costs $69 for the whole set. It’s a modern way to tackle cleaning challenges. Its design has been recognized in many fields, including QVC’s top-rated products.
Market Impact and Customer Reviews
The Wisp broom system has made a big splash in the cleaning world since Shark Tank. People all over the US have shared their thoughts, helping shape its reputation and place in the market.
Consumer Feedback Analysis
Reviews on Amazon show that many are very happy with the Wisp broom. They love its new design and how easy it is to use. One person said, “The Wisp has changed my cleaning routine. It’s way faster and more efficient than my old broom.”
Professional Cleaning Industry Response
The cleaning world has taken notice of the Wisp system. Professional cleaners like its design and how it saves time. Some businesses have started using it in their cleaning kits.
Sales Performance Data
While exact sales numbers aren’t shared, the Wisp seems to be doing well. Its appearance on QVC after Shark Tank shows a lot of interest. Being available on big retail sites also points to its success.
| Platform | Average Rating | Price |
|---|---|---|
| Amazon | 4.5/5 | $29.95 |
| QVC | 4.3/5 | $34.99 |
| Wisp Website | 4.7/5 | $32.99 |
Feedback from customers and the cleaning industry shows the Wisp broom system is a hit. Its new features are drawing in both home users and professionals. This makes it a real game-changer in the cleaning world.

Post-Shark Tank Business Development
Wisp’s time on Shark Tank was a game-changer. The smart broom system’s journey is a great example of success after the show. Even though Kevin O’Leary didn’t invest, Wisp found other ways to thrive.
Being on Shark Tank opened new doors for Wisp. They appeared on “Good Morning America” and “The View,” boosting their brand. This media spotlight helped increase sales and reach more customers.
Wisp’s design, with 90-degree bristles and a dustpan, caught people’s attention. This unique cleaning method made Wisp stand out, helping them succeed after Shark Tank.
| Aspect | Impact on Wisp |
|---|---|
| Shark Tank Appearance | Increased brand visibility |
| Media Coverage | Expanded consumer awareness |
| Product Innovation | Differentiation in the market |
| Consumer Response | Positive sales growth |
Wisp’s success isn’t just about numbers. Their journey shows the power of Shark Tank. The show has helped nearly 800 businesses, with some, like Ring, becoming billion-dollar companies.
Price Point and Value Proposition
The Wisp broom costs $29.95, making it a top-notch cleaning tool. It might seem pricey compared to regular brooms. But, the Wisp’s unique design and features offer great value over time. It’s a wise choice for both homes and businesses.
Cost Comparison with Traditional Cleaning Tools
The Wisp’s price might surprise you at first. But here’s the truth:
| Item | Cost | Replacement Frequency | Annual Cost |
|---|---|---|---|
| Wisp Broom | $29.95 | Once every 2-3 years | $10-$15 |
| Traditional Broom | $10-$15 | 2-3 times per year | $20-$45 |
Long-term Investment Benefits
The Wisp lasts longer, saving you money in the long run. It can also cut cleaning time by half. This means more time for you and less labor costs for businesses.
Last year, the Wisp made $1.43 million in sales. Its lifetime sales hit $3.3 million. Many see the Wisp as a worthwhile investment, despite the initial cost.
Where to Purchase and Availability
Want to buy a Wisp broom? You’re in luck! This innovative tool is now easy to find. Since Shark Tank, Wisp’s popularity has skyrocketed. You can now buy it on big online sites like Amazon.
Prices start at $34.95 for one unit and go up to $69.95 for bundles. This makes it affordable for many.
Wisp is not just online. It’s also in stores. After QVC in May 2022, it’s now in more places. Look for it at your local cleaning stores.
By July 2023, Wisp made $7 million a year. It now offers more products like outdoor and hand brooms, and even a window cleaner. This shows Wisp is getting more popular everywhere. You have many places to buy this amazing cleaning system.