Ever dreamed of snuggling up in a giant dog bed? Plufl makes that dream a reality. This human dog bed took the Shark Tank by storm, captivating both investors and viewers alike. It’s not just another cozy bed; it’s a revolution in relaxation.
Plufl combines the comfort of a high-end pet bed with human-sized proportions. The result? A unique lounging experience that’s taking the world by storm. From its Shark Tank debut to becoming a viral sensation, Plufl is redefining how we unwind.
Since its appearance on Shark Tank, Plufl has seen incredible growth. With over 12,000 units sold and lifetime sales surpassing $4 million, it’s clear that people are falling in love with this cozy concept. The House Beautiful Live Better Award in 2023 further solidified Plufl’s place in the comfort market.
Key Takeaways
- Plufl is the world’s first human-sized dog bed
- Featured on Shark Tank, securing a $200,000 investment
- Over 12,000 units sold with $4 million in lifetime sales
- Won the House Beautiful Live Better Award in 2023
- Expanded product line includes cooling pillows and sheets
- CertiPUR and Oeko-Tex certified for safety and quality
Introduction to Plufl: The Human Dog Bed Phenomenon
Plufl, the world’s first human dog bed, has made a big splash. It costs $499 and quickly became a hit, making Google’s holiday 100 list. It raised $290,000 on Kickstarter and $130,000 on Indiegogo, showing people love it.
What is Plufl?
Plufl is a big dog bed for humans. It’s cozy and comfy, like a dog bed but for people. Michael Steer, a 41-year-old founder, uses it for relaxation and meditation.
Origins of the Concept
Noah Silverman and Yuki Kinoshita created Plufl. They wanted to make the most comfortable sleep product. They were inspired by how well dogs sleep in their beds.
Shark Tank Appearance and Success
In October, Plufl was on ABC’s Shark Tank. This was a big moment for the brand. The Sharks saw its potential and helped it grow.
Plufl is more than just a novelty. Annita Hereford-Crump says it’s more comfy than her couch. This has made Plufl a real comfort product, not just a joke.
Design and Features of the Plufl Human Dog Bed
The Plufl human dog bed is both comfy and practical. It’s 68 inches long and 38 inches wide, giving lots of room to relax. The bed has a four-inch thick memory foam mattress for all-day comfort.
The Plufl has special pillow bolsters for your head. They’re great for holding your hands and feet. The cover is made from Oeko-Tex Standard 100 fabric, safe for pets and washable in a machine.

The bed has a side pocket for your things. It’s perfect for keeping your phone or book close. The bed is also easy to move and store, thanks to its built-in handles.
The Plufl comes in Biscuit and Arctic Gray, fitting well with any home style. It needs some assembly, but its design is unique and appealing to many.
| Feature | Description |
|---|---|
| Dimensions | 68″ L x 38″ W |
| Weight | 25 pounds |
| Mattress | 4″ orthopedic memory foam |
| Cover Material | Oeko-Tex Standard 100 certified fabric |
| Color Options | Biscuit, Arctic Gray |
Comfort and Functionality: Why People Love Plufl
Plufl comfort has become a hit in the relaxation world. This unique human dog bed offers a top-notch lounging experience. It’s winning hearts all over the United States.
Stress and Anxiety Relief
The Plufl pet bed for humans is great for stress and anxiety relief. Its cozy design makes you feel safe and secure. It helps you relax after a long day.
The 360° pillow bolster supports your head and neck. This promotes deep and restful sleep.
Versatility in Use
Plufl is versatile and can be used in many ways. You can nap, read, or snack on it. Its mattress-grade orthopedic memory foam ensures comfort in any position.
Portability and Storage
Despite feeling luxurious, Plufl is easy to move around. It has built-in handles and velcro straps for easy storage. This makes it perfect for using in different rooms or taking on trips.
| Feature | Benefit |
|---|---|
| Orthopedic Memory Foam | Superior comfort and support |
| 360° Pillow Bolster | Gentle head and neck support |
| Oeko-Tex Certified Fabric | Safe and comfortable material |
| Built-in Handles | Easy portability |
| Velcro Straps | Compact storage solution |
Plufl’s focus on comfort, stress relief, and versatility has won it many fans. Its ability to offer anxiety relief in a portable package makes it a top choice for those who love to relax.
Plufl Shark Tank: The Pitch That Won Over Investors
On October 21, 2022, Plufl made a big splash on Shark Tank. Yuki Kinoshita and Noah Silverman, the founders, asked for $200,000 for a 10% share. Their pitch caught the eye of Mark Cuban and Lori Greiner, big names in the business world.

The Plufl story started at the University of British Columbia. They had already made waves, raising almost $725,000 on Kickstarter and IndieGogo. This success was the perfect setup for their Shark Tank moment.
Kevin O’Leary was interested but wanted a huge 30% of the company. Robert Herjavec decided not to join. But Cuban and Greiner teamed up, offering $200,000 for 20%. Kinoshita and Silverman took the deal, getting the investment they needed.
| Investor | Offer | Equity Stake |
|---|---|---|
| Mark Cuban & Lori Greiner | $200,000 | 20% |
| Kevin O’Leary | $200,000 | 30% |
| Original Ask | $200,000 | 10% |
With the new investment, Plufl aims to stock up on inventory. They’re also thinking about adding more products to their line. They’re active on TikTok, where they’re known as @weareplufl, and love connecting with their fans.
Materials and Construction: What Makes Plufl Special
Plufl stands out because of its special materials. It combines comfort and quality in a unique way. Let’s explore what makes Plufl so special.
High-Grade Orthopedic and Memory Foam
Plufl’s comfort comes from its orthopedic foam. This foam is 14 inches thick and has a gel topper for cooling. It’s great for naps or long lounging sessions because of its support.
Machine Washable Cover
The washable cover of Plufl makes it easy to keep clean. The cover is soft and can be removed for washing. This keeps your Plufl fresh and clean.
Certifications and Safety Standards
Plufl prioritizes safety. The foam is CertiPUR-US certified, meaning it’s safe from harmful chemicals. The cover also has an Oeko-Tex certification for safety. These standards show Plufl’s dedication to your well-being.
| Feature | Specification |
|---|---|
| Size | 68″ x 35″ x 14″ |
| Weight | 25 lb |
| Foam Type | Orthopedic with gel-infused cooling topper |
| Cover Material | Plush polyester, machine washable |
| Certifications | CertiPUR-US (foam), Oeko-Tex (cover) |
Plufl offers a top-notch lounging experience. It combines orthopedic foam, a washable cover, and strict safety standards. This makes Plufl a great choice for those who value comfort.
Size and Specifications: Is Plufl Right for You?
Curious about the Plufl size and human dog bed dimensions? Let’s explore the details. The Plufl Human Dog Bed is 68 inches (172 cm) long and 33 inches (82 cm) wide. It’s big enough for most adults to relax comfortably.

Looking for a custom fit? Plufl has you covered. The Hugl Cooling Body Pillow comes in standard and large sizes. If you’re 5’9″ or taller, the large size is ideal. For those just under 5’8″, the standard size is perfect.
Plufl offers a variety of colors. The Human Dog Bed is available in gray, charcoal, beige, and pink. The Hugl Body Pillow comes in gray or white.
| Product | Dimensions | Colors | Price |
|---|---|---|---|
| Human Dog Bed | 68″ x 33″ | Gray, Charcoal, Beige, Pink | $399 |
| Hugl Body Pillow (Standard) | For users under 5’8″ | Gray, White | Base price |
| Hugl Body Pillow (Large) | For users 5’9″ and above | Gray, White | Base price + $50 |
Setting up your Plufl is easy. After a 24-hour puffing period, it takes about 20 minutes to assemble. With these details, you can decide if Plufl is right for you.
The Plufl Experience: User Reviews and Testimonials
Plufl reviews show a clear picture of comfort and relaxation. People love these cozy beds, sharing their stories on social media. The Plufl’s design has won many hearts and nap times.
Comfort and Relaxation
Many users say the Plufl is incredibly comfortable. Its gel-infused memory foam and faux fur cover feel luxurious. One user said, “It’s like being hugged by a cloud!” It’s big enough for stretching out, with a 68-inch length and 33-inch width.

Family and Pet Interactions
Families enjoy the Plufl as a fun addition. Kids and pets love it, making it their favorite spot. A mom said, “Our Plufl is perfect for family movie nights!”
Napping and Sleep Quality
Users say the Plufl improves their nap quality. The orthopedic foam bolsters support well, making naps more restful. Some prefer it over their regular beds for quick naps. At $299, it’s seen as a good investment in relaxation.
| Feature | User Feedback |
|---|---|
| Comfort | Exceptional, cloud-like feel |
| Size | Spacious for adults |
| Family Use | Great for movie nights |
| Nap Quality | Improved, more restful |
Pricing and Value: Is Plufl Worth the Investment?
The Plufl price is $399 per unit. It’s made with high-quality materials and is hand-stitched. This makes it a premium choice, even compared to expensive dog beds.
Yuki Kinoshita and Noah Silverman appeared on Shark Tank. They wanted $200,000 for 10% of their company. After talks, they got a deal with Mark Cuban and Lori Greiner for $200,000 for 15% equity. This shows Plufl’s strong market position.
Plufl makes each bed for $150, leaving room for profit. Their Kickstarter campaign raised $280,000. They also made $130,000 more after the campaign.
| Aspect | Details |
|---|---|
| Retail Price | $399 |
| Manufacturing Cost | $150 |
| Kickstarter Revenue | $280,000 |
| Post-Kickstarter Sales | $130,000 |
| Shark Tank Investment | $200,000 for 15% equity |
Plufl is pricier than regular bedding, but it offers special benefits. Its design helps reduce stress, and it’s versatile and well-made. For those looking for a new way to relax, Plufl is a good investment in comfort and health.
Conclusion: The Future of Lounging with Plufl
Plufl has made a big splash since appearing on Shark Tank. It has a $2 million value and over 11,000 happy customers. This human dog bed is changing how we relax.
The Plufl, priced at $499, offers a special lounging experience. Celebrities like Kylie Jenner and Dua Lipa have noticed it.
The Plufl future looks promising. It has done well on Kickstarter and is popular on social media. Its TikTok following has grown to over 290,000, with videos getting thousands of views.
This shows that human dog beds are here to stay. Plufl is expanding its products and looking to sell worldwide. It aims to lead in comfort and wellness.
Plufl has an average rating of 4.3 out of 5 stars. It shows a dedication to innovation and making customers happy. By introducing smaller sizes and accessories, Plufl meets market needs. This ensures a cozy future for all lounging fans.