Wine lovers, get ready to chill! ProntoBev, the instant wine chiller from Shark Tank, cools your favorite vino in just 30 seconds. It’s a nifty gadget created by Arizona State college student Alexander Simone. The Sharks were impressed in Season 9.
Simone asked for $100,000 for a 5% stake in Pronto Concepts, the company behind ProntoBev. The key? A patent-pending “Pronto Gel” technology that chills wine fast without diluting it.
But ProntoBev is more than fast. It’s precise. Different wines need specific temperatures. For example, Pinot grigio and sparkling wines prefer 40-50°F. Chardonnay likes it a bit warmer, at 50-60°F. ProntoBev aims to find that perfect temperature every time.
Key Takeaways
- ProntoBev chills wine in 30 seconds flat
- Created by college student Alexander Simone
- Featured on Shark Tank Season 9
- Uses “Pronto Gel” tech to chill without dilution
- Aims for precise temperature control for different wines
- Sought $100,000 for 5% equity on Shark Tank
The Birth of ProntoBev: A College Student’s Innovation
Alexander Simone started his entrepreneurial journey in 2013 at Arizona State University. As a college student, he found a solution to a common problem. His invention, ProntoBev, changed the wine industry.
Frat House Inspiration
Simone faced a problem with warm white wine at a frat house. He used a pasta strainer and ice to cool it. This simple fix sparked his creativity, leading to ProntoBev.
From Concept to Prototype
In 2015, Simone made a small prototype for his Entrepreneurial Marketing course. By 2016, he had a working model and a team to improve it. After 12 tries, he got a provisional patent for “Pronto Gel” technology.
Development Milestones
ProntoBev’s journey had several important moments:
- 2013: Initial idea conception
- 2015: First small prototype created
- 2016: Working prototype developed
- 2016-2017: 12 design iterations
- 2017: Provisional patent filed for “Pronto Gel” technology
Alexander Simone’s journey with ProntoBev shows the power of innovation and hard work. From a college experiment to a patented invention, ProntoBev changed the wine industry.
How ProntoBev Revolutionizes Wine Chilling
ProntoBev changes the game with rapid wine cooling. It cools any drink in just 30 seconds. This is great for wine lovers and party hosts. Its Pronto Gel technology keeps drinks cool without losing flavor or quality.
Unlike regular fridges, ProntoBev keeps wine at the perfect 50 degrees Fahrenheit. This keeps the taste and smell of wine just right. It’s not just for wine; it works well with coffee, juice, and whiskey too.

When ProntoBev appeared on Shark Tank, people were both excited and unsure. But, its early sales and positive feedback showed it’s a hit. It stands out by cooling drinks fast and keeping them fresh.
| Feature | Benefit |
|---|---|
| 30-second cooling | Quick preparation for unexpected guests |
| Pronto Gel technology | Preserves drink integrity and taste |
| Versatility | Works with various beverages |
| Optimal temperature control | Enhances wine tasting experience |
ProntoBev has an estimated net worth of $100,000. It shows how new ideas can shake up old markets. Despite production hurdles, it’s set to change how we chill drinks worldwide.
The Technology Behind the 30-Second Chiller
ProntoBev’s rapid cooling technology changes how we chill wine. This device can cool wine from room temperature to perfect drinking temperature in just 30 seconds. Let’s explore the science and design that make this possible.
Pronto Gel Technology
The core of ProntoBev’s wine chiller is the Pronto Gel. This gel, under a layer of stainless steel, quickly takes heat from the wine. Your favorite wine, like Chardonnay or Pinot Grigio, will be ready to drink in no time.
Temperature Control Features
ProntoBev doesn’t just cool fast; it cools precisely. It has a digital thermometer for you to check and control the wine’s temperature. This ensures your wine is served at the best temperature, bringing out its flavors and aromas.
Design Specifications and Materials
The design of ProntoBev’s wine chiller focuses on being efficient and easy to use. It’s small, fitting well in most kitchens or bars. The stainless steel helps cool wine quickly and makes it dishwasher-safe for easy cleaning. Each unit costs $22 to make, was sold for $89 on Indiegogo, and will retail for $129.
| Feature | Specification |
|---|---|
| Cooling Time | 30 seconds |
| Key Technology | Pronto Gel |
| Material | Stainless Steel |
| Temperature Control | Digital Thermometer |
| Cleaning | Dishwasher-safe |
ProntoBev Shark Tank Appearance and Pitch
In 2017, Alexander Simone appeared on Shark Tank with ProntoBev, a wine chiller. He aimed to get funding for this product that could chill wine in 30 seconds.
Initial Valuation and Ask
Simone presented Pronto Concepts with a $2 million valuation. He wanted $100,000 for a 5% stake. This bold move caught the Sharks’ attention, leading to a tense negotiation.

Sharks’ Reactions and Concerns
The Sharks had mixed reactions. They were impressed by the innovation but worried about the valuation. Daymond John and others saw too much risk and backed out.
Kevin O’Leary offered $100,000 for 50% equity, but Simone turned it down.
Mark Cuban’s Game-Changing Offer
Mark Cuban, initially hesitant, made a surprising offer. He offered $100,000 for 25% equity, lowering the valuation. This deal came with a condition: Simone had to raise another $100,000 for a new product.
Despite the high equity, Simone accepted. He saw the value in Cuban’s expertise and network.
| Aspect | Details |
|---|---|
| Initial Ask | $100,000 for 5% equity |
| Company Valuation | $2 million |
| Mark Cuban’s Offer | $100,000 for 25% equity |
| Additional Requirement | Raise $100,000 for new product |
ProntoBev’s appearance on Shark Tank was a turning point. The deal with Mark Cuban could bring the startup into the wine industry spotlight. It offered not just money but also mentorship and connections.
Crowdfunding Success and Early Marketing
ProntoBev’s journey started with a big success on Indiegogo. This campaign showed the product’s potential and the interest in the market. The campaign raised almost $60,000 from backers who were excited about it.

Alexander Simone’s wine chiller caught the eye of wine lovers and tech fans. The campaign’s success gave ProntoBev a strong base for its Shark Tank pitch in 2017. Here are the details of the crowdfunding success:
| Metric | Result |
|---|---|
| Platform | Indiegogo |
| Funds Raised | $54,000 |
| Goal Percentage | Over 200% |
| Campaign Timing | Pre-Shark Tank |
The Indiegogo campaign showed a lot of interest in ProntoBev. This success gave the company the funding it needed and built excitement for the Shark Tank appearance. The early funding helped improve the product and get ready for the big pitch.
Product Development Challenges
ProntoBev’s journey from idea to market was tough. The wine chiller idea got attention on Shark Tank but hit many roadblocks.
Manufacturing Issues
ProntoBev faced problems with the device’s design. They said “minor micro-adjustments” caused delays, but these small tweaks turned into big problems. The complex cooling system was hard to make in large numbers, leading to more delays.

Production Delays
As manufacturing problems continued, delays became a big issue. Months turned into years without a product. The excitement from the $60,000 Indiegogo campaign faded as people waited.
The company’s $100,000 value looked uncertain due to these delays.
Customer Communication Problems
As production issues grew, customer service suffered. Backers and potential buyers got upset with no clear updates. The company’s social media, including Twitter, has been silent since 2018.
This silence made people doubt their investments and orders. By 2023, ProntoBev still hadn’t released a working product. Their website is also down, making it hard to find updates.
The Indiegogo Campaign Controversy
ProntoBev’s journey on Indiegogo turned sour, causing a big controversy. The campaign raised over $53,000 from 470 backers. People were excited about the 30-second wine chiller, expecting it in July 2018.
Backer Complaints and Refund Requests
When delivery dates came and went, backers got upset. ProntoBev’s social media went dark. When they asked for refunds, they got offered more products instead.
Campaign Suspension Details
Indiegogo had to step in. They put the campaign on hold, saying it was “under review.” By May 2023, five years late, backers were still upset. The last update from ProntoBev was in mid-2020, leaving everyone wondering.
This shows the dangers of crowdfunding. ProntoBev’s cool idea got people excited at first. But not delivering or talking left a bad taste. It’s a lesson for creators and backers alike.
Post-Shark Tank Business Status
ProntoBev’s status after Shark Tank is unclear. The wine chiller aimed to change the industry but hit many challenges. Despite a deal with Mark Cuban, things didn’t go as planned.
The follow-up on Shark Tank shows a mixed picture. ProntoBev said they met Cuban’s investment needs but had trouble delivering products. Many who pre-ordered in 2018 still haven’t gotten their wine chiller.
The company’s site still works, showing a new product called ProntoAer. It’s called “The World’s Fastest Aerator.” This move might be a way to fix their problems. But, ProntoBev isn’t listed on Cuban’s Shark Tank investments, raising doubts about their deal.
ProntoBev’s Indiegogo page, updated in 2020, has comments from backers. They’re looking for their products or refunds. This lack of updates shows the company’s ongoing struggles. The wine chiller that was supposed to chill a bottle fast now leaves everyone wondering.
“Where’s my ProntoBev? It’s been years since I backed this project!”
ProntoBev’s story is a lesson in the Shark Tank world. It shows how hard it is to bring new products to market, even with big backing and crowdfunding success.
Alexander Simone’s Current Ventures
After ProntoBev, Alexander Simone started Make X Now. It helps inventors through the product development process. This move is a big step in his career.
Make X Now Business
Make X Now supports new inventors. They help from the first idea to getting products in stores. Simone’s ProntoBev experience guides this new business.
| Service | Description |
|---|---|
| Product Discovery | Brainstorming and conceptualization |
| Prototyping | Creating initial product models |
| Crowdfunding | Launching campaigns for capital |
| Manufacturing | Overseeing production processes |
New Product Development
Simone keeps innovating. He’s working on ProntoAer and an Iceless Martini Maker. These ideas show his ongoing passion for invention.
Social Media Presence
On TikTok, Simone has over 54,000 followers. He shares tips for aspiring entrepreneurs, using his own business experiences.
Alexander Simone’s move from ProntoBev to Make X Now shows his adaptability. His focus on mentoring and new products shows his dedication to innovation.
Impact on Wine Chilling Industry
ProntoBev changed the game with its quick wine chilling method. It showed the need for fast, portable ways to chill drinks. This idea caught the eye of many, leading to big changes in the drink industry.
ProntoBev had its ups and downs, but it made a big splash. It got a $100,000 investment from Mark Cuban on Shark Tank. This made people more interested in fast-chilling drinks.
ProntoBev’s crowdfunding campaign was a huge hit, raising more than double its goal. This showed people really wanted easy ways to chill wine. It made other companies want to create similar products, leading to more innovation.
| Aspect | Impact |
|---|---|
| Consumer Awareness | Increased demand for rapid wine chilling solutions |
| Industry Innovation | Sparked development of new quick-chilling technologies |
| Market Competition | Encouraged other companies to enter the rapid wine chilling space |
ProntoBev faced its challenges, but it made a big difference. Its story shows how innovation can change a market. It opened doors for new ideas in cooling drinks.
Conclusion
ProntoBev’s time on Shark Tank season 9 teaches us a lot about starting a business. It was one of over 100 companies featured, showing how tough it is to stand out. Even with Mark Cuban’s support, ProntoBev hit many hurdles after the show.
The story of ProntoBev shows what happened in Season 9. Deals ranged from $50,000 to $1,250,000, with companies giving up 5% to 50% of their business. ProntoBev wanted to change the wine chilling game, just like other companies were trying to do in different fields.
ProntoBev’s struggles teach us about the hard work needed to bring new ideas to life. The show’s huge audience, reaching 5.40 million viewers, shows its impact. Alexander Simone’s move to help other inventors shows how to use failures to help others in business.