Sneakerasers made a big splash as an instant shoe cleaner on ABC’s Shark Tank. It caught the eye of millions. This product is a quick solution for anyone who loves sneakers or just wants to keep their shoes clean.
Started in a garage, Sneakerasers has become a big name in shoe care. It uses a special liquid and a multi-layered design. This makes it easy to keep your shoes looking new.
The Sneakerasers team asked for $200,000 for 8% of their company on Shark Tank. They showed impressive sales of $1.1 million so far. They hoped to hit $1.8 million by the end of the year.
Now, Sneakerasers is in over 30,000 stores. You can find it at big places like Walmart, Kroger, and CVS. Its success on Shark Tank has made it a favorite among shoe fans.
Key Takeaways
- Sneakerasers appeared on ABC’s Shark Tank, seeking $200,000 for 8% equity
- The product uses a secret proprietary liquid formula for effective shoe cleaning
- Available in 10-pack sleeves and as pre-moistened instant cleaners
- Reported $1.1 million in sales at the time of the Shark Tank appearance
- Now sold in over 30,000 retail locations, including major chains
- Expanded product line includes PurseWIPES+
- Founders secured a $200,000 investment for 20% stake after Shark Tank
The Birth of Sneakerasers
In 2016, Chris Pavlica and Kevin Consolo started a new journey. They wanted to change the shoe cleaning world. Their idea, Sneakerasers, would soon be a big hit on Shark Tank.
Founders Chris Pavlica and Kevin Consolo
These two entrepreneurs worked hard for a year and a half. They aimed to make a shoe cleaner that was easy to use. They wanted it to be good for sneaker lovers, parents, and athletes alike.
Identifying a Gap in the Shoe Cleaning Market
Pavlica and Consolo saw a need for a simple, portable shoe cleaner. They wanted to make something that could easily get rid of tough stains. This would work on sneakers, running shoes, and cleats.
Development of the Patent-Pending Solution
After lots of work, they came up with Sneakerasers. It’s a dual-sided sponge with a special, all-natural cleaning formula. This design makes it easy to clean shoes anywhere, unlike old methods.
| Feature | Benefit |
|---|---|
| Dual-sided sponge | Efficient cleaning of different shoe materials |
| Pre-moistened formula | No need for additional water or chemicals |
| All-natural ingredients | Eco-friendly and safe for use |
| Portable design | Easy to carry and use anywhere |
By 2020, Sneakerasers had made a big splash, even with the COVID-19 pandemic. Now, it’s in over 35,000 stores in the U.S. You can find it at places like Costco, Walmart, and CVS.
What Are Sneakerasers?
Sneakerasers are a new way to clean your shoes. They remove tough scuff marks and dirt from your favorite sneakers. These tools are made to make your shoes look new again.

The magic of Sneakerasers is their special dual-layer tech. Each sponge has strong micro-scrubbers and a special cleaning formula. This combo works great on smooth white soles, making them look brand new.
To clean with Sneakerasers, just wet the sponge and rub it on the dirty spots. The two sides of the sponge make cleaning easy and effective. It’s perfect for sneaker lovers and everyday wearers.
| Feature | Benefit |
|---|---|
| Dual-layer technology | Enhanced cleaning power |
| Micro-scrubbers | Effective scuff removal |
| Proprietary formula | Targeted stain elimination |
| Dual-sided sponge | Easy application |
Sneakerasers have become very popular, especially on Amazon. They are the top-selling shoe care item. People love them for keeping their shoes looking great and clean.
How Sneakerasers Work
Sneakerasers, the innovative Shark Tank cleaning tools, have changed shoe care. These small shoe cleaners use advanced tech to keep shoes looking new.
Dual-Sided Cleaning Sponge Technology
The Sneakeraser’s secret is its dual-sided sponge. The white side breaks down dirt as it’s used. Then, the orange side sweeps away any left-over dirt, making shoes clean.
Pre-Moistened Formula
Each Sneakeraser is ready to go with a special cleaning solution. This solution works with water, so you can clean shoes anywhere. Just add water when the sponge starts to dry to keep cleaning.
Effective on Scuffs and Dirt Marks
Sneakerasers are great at removing tough scuffs and dirt from different shoe materials. For best results, gently buff with soft, smooth strokes. This method cleans well without harming the shoe.
| Feature | Benefit |
|---|---|
| Dual-sided sponge | Lifts dirt and wipes clean in one tool |
| Pre-moistened formula | Ready to use, no additional cleaner needed |
| Water-activated | Reusable with simple water application |
| Gentle buffing action | Effective cleaning without damaging shoes |
Sneakerasers stands out as a top Shark Tank cleaning tool. Its design and formula make it a great way to keep shoes looking their best.
Sneakerasers Shark Tank Appearance
The Sneakerasers Shark Tank pitch was a turning point for this shoe cleaner. Chris Pavlica and Kevin Consolo, the minds behind Sneakerasers, appeared on Season 12, Episode 23. They asked for $200,000 for 8% of their company.
Impressive Sales Figures
The creators shared impressive sales data. They had made $1.1 million in sales so far. They predicted reaching $1.8 million by the end of the year. These figures highlighted the product’s huge potential.
Shark Interest and Offers
The Sharks were drawn to Sneakerasers, leading to several offers:
- Kevin O’Leary: $200,000 for 15% equity
- Mark Cuban: $200,000 for 12.5% equity
- Lori Greiner and Alex Rodriguez: $200,000 for 20% equity
Chris and Kevin chose Lori Greiner and Alex Rodriguez’s offer. They got $200,000 for 20% of their company.

| Product | Price | Retail Availability |
|---|---|---|
| Sneakerasers (3-pack) | $9.99 | Amazon, Walmart, CVS, Kroger |
| Sneakerasers (1-pack) | $3.99 | 2,000+ Walmart stores |
| GolfERASERS | Varies | Online retailers |
| AutoERASERS | Varies | Online retailers |
The Winning Deal
Sneakerasers, the innovative Shark Tank cleaning tools, hit a home run. Chris Pavlica and Kevin Consolo asked for $200,000 for 8% equity. They had $1.1 million in sales and expected $1.8 million for the year. The Sharks were very interested.
Several offers came in, but they chose wisely. They teamed up with Lori Greiner and Alex Rodriguez for $200,000 for 20% equity. This beat Mark Cuban’s offer, even though it had less equity. They believed Lori and Alex could help their brand grow more.
The deal’s effects were immediate. Sneakerasers grew beyond their 3,500 stores, getting into big chains like Walmart, Kroger, and CVS. They also added new products, like GolfERASERS and AutoERASERS. They even launched PurseWIPES+, priced at $12 per bundle.
This Shark Tank success story shows the power of a great product and smart partnerships. Sneakerasers went from an Ohio startup to a big brand. It proves that with the right support, cleaning tools can make a big splash.
Product Range and Pricing
Sneakerasers, the instant shoe cleaner sensation, has grown its product line. This shows the brand’s dedication to solving cleaning problems. It aims to make cleaning easier and more convenient.
Sneakerasers for Shoes
The original Sneakerasers product is a hit with customers. It costs just over $1 each on Amazon. It’s the best-selling shoe cleaner on Amazon.
People love how it makes sneakers look new again. It beats spray cleaners and magic erasers in effectiveness.

GolfERASERS for Golf Clubs
The company also made GolfERASERS for golf clubs. These cleaners keep golf equipment in great shape. They help clubs perform better on the green.
AutoERASERS for Car Detailing
AutoERASERS is for car lovers. It’s made for the unique needs of cars. It makes detailing cars easier and more efficient.
| Product | Price | Main Use |
|---|---|---|
| Sneakerasers | $1+ each | Shoe cleaning |
| GolfERASERS | Varies | Golf club maintenance |
| AutoERASERS | Varies | Car detailing |
Sneakerasers offers a wide range of products. They’re available on Amazon and Shark Tank. You can also buy them on their website and in stores like Walmart.
Post-Shark Tank Success
The Sneakerasers Shark Tank appearance was a game-changer. Kevin Consolo and Chris Pavlica’s pitch on ABC’s hit show took their business to new heights.
Skyrocketing Annual Revenue
After Shark Tank, Sneakerasers saw explosive growth. Sales figures skyrocketed, with some products selling out on Amazon and Walmart.com. This led to a big increase in annual revenue.
Expanded Retail Presence
Sneakerasers’ retail presence grew a lot after Shark Tank. The shoe cleaner became available in many stores across the country. FTI Brands, the parent company, is now looking to enter international markets.
Good Morning America Feature
The success story of Sneakerasers continued with a Good Morning America feature. This national exposure introduced the shoe cleaner to millions, boosting brand recognition and sales.

Chris Pavlica’s upcoming QVC appearance before Father’s Day shows Sneakerasers’ ongoing success. The company’s growth is similar to other Shark Tank success stories, highlighting the show’s power to transform businesses.
| Metric | Pre-Shark Tank | Post-Shark Tank |
|---|---|---|
| Retail Presence | Limited | Nationwide |
| Product Range | Sneakerasers | Sneakerasers, GolfERASERS |
| Market Reach | Domestic | Domestic + International Expansion |
How to Use Sneakerasers
Sneakerasers, the instant shoe cleaner from Shark Tank, makes keeping your shoes clean easy. It’s loved by sneaker fans and everyday wearers. Here’s how to use it right.
First, wet the Sneakerasers sponge with water. This gets the formula ready to clean. Then, gently rub the dirty spots on your shoe’s bottom or midsole. Use gentle, smooth motions to clean well. Don’t press too hard to avoid harming the shoe.
The Sneakerasers has two sides. The white side gets worn down as you clean. The orange side helps remove any leftover dirt. If the sponge dries out, just wet it again to use it.
- Wet the sponge
- Gently buff dirty areas
- Use soft, smooth strokes
- Reactivate with water as needed
Following these steps, you can make your shoes look new again. Sneakerasers’ success in removing scuffs and dirt has helped it sell over $5 million a year after Shark Tank.
Customer Reviews and Feedback
Sneakerasers, the innovative shoe cleaner, has made a big splash in the market. People all over the United States have shared their thoughts on this handy product. Let’s look at what customers say about Sneakerasers on Amazon and through user testimonials.
Amazon Ratings
Sneakerasers has thousands of ratings on Amazon, with many praising its effectiveness. It quickly removes scuff marks and dirt stains from different shoe soles. A happy customer said, “I was skeptical at first, but Sneakerasers worked like magic on my white sneakers!”
User Testimonials
Many users love how easy and portable Sneakerasers is. A traveler said, “I always carry a pack in my suitcase. It’s perfect for fixing my shoes on the go.” The product’s success on smooth white soles is especially noted, with users seeing results in minutes.
“Sneakerasers saved my favorite pair of running shoes. I thought they were beyond repair, but this shoe cleaner brought them back to life!”
Customers also like how versatile Sneakerasers is. It works on sneakers, running shoes, cleats, and even kids’ shoes. The all-natural cleaning formula is a big plus for those who care about the environment.
While most feedback is positive, some users have ideas for improvement. They suggest bigger sizes for cleaning boots or special formulas for different materials. Overall, Sneakerasers is a favorite among shoe lovers and everyday users for its convenience, effectiveness, and portability.
Where to Buy Sneakerasers
Sneakerasers, the instant shoe cleaner, is now easier to find. After their Shark Tank success, they’ve grown a lot. You can buy them at over 35,000 stores across the U.S.
Walmart, Kroger, CVS, and Family Dollar carry Sneakerasers. Golf Town and Camping World have them for outdoor fans. Amazon also sells them, with over 11,000 reviews and a 4-star rating.
Check out the official Sneakerasers website too. They offer GolfERASERS for clubs and AutoERASERS for cars. These cleaners are small and light, making them great for quick clean-ups. Whether you love sneakers or just want clean shoes, Sneakerasers are easy to find.