Cooking the perfect turkey is now easier with a new kitchen gadget. The Turbo Trusser, from Shark Tank, is changing how we cook poultry. It’s a simple tool that impresses both home cooks and chefs.
This USA-made tool trusses chickens or turkeys in seconds. It’s not just quick; it also makes birds 20% juicier. With over 11,000 units sold, it’s a hit in 74 locations, mostly hardware stores.
The Turbo Trusser’s success wasn’t easy. They faced 178 Amazon knockoffs, losing about $300,000 in sales. But they didn’t give up. Their Shark Tank appearance led to a deal with Kevin O’Leary and boosted sales to $290,000.
These gadgets are just $14.99 each and have a 4.3-star Amazon rating from over 500 reviews. The founders cook 5 to 10 chickens a week, always improving their product.
Key Takeaways
- Turbo Trusser is a USA-made stainless steel poultry trussing tool
- The product gained popularity after appearing on Shark Tank
- Over 11,000 units sold, available in 74 locations
- Priced at $14.99 with a 4.3-star Amazon rating
- Founders faced challenges with knockoffs but continue to innovate
- Sales reached $290,000 after Shark Tank appearance
Introduction to the Turbo Trusser
The Turbo Trusser is changing the game in cooking poultry. It’s a new tool that’s making a big splash in kitchens everywhere. Home cooks and chefs are loving how it makes preparing birds for roasting easier.
What is the Turbo Trusser?
The Turbo Trusser is a quick way to truss whole chickens and turkeys. Made in the U.S.A., it works with many cooking methods. You can use it for rotisserie, grill, smoker, oven, air fryer, or deep fryer. It’s priced at $14.99 and comes in chicken and turkey sizes.
How does it work?
The Turbo Trusser uses a simple “Hook & Cook” method. It takes just three steps: hook the legs, secure the wings, and cook. This makes trussing any chicken fast – in under 15 seconds!
Benefits of using the Turbo Trusser
Using the Turbo Trusser has many benefits:
- Faster cooking times
- More evenly cooked poultry
- Juicier chicken or turkey
- Easy storage due to its small size
- Eliminates the need for traditional twine trussing
It’s sold over 10,000 times worldwide and in 80 stores in the U.S. and Canada. Since its launch in late 2021, it’s made $65,000 in sales. It’s becoming a must-have in kitchens.
The Inventors Behind the Innovation
Meet Brian Halasinski and Kirk Hyust, the team behind the Turbo Trusser. They’ve been working together for seven years. Hyust, a Culinary Institute of America graduate, brings his cooking skills. Halasinski, on the other hand, is great at sales.
They met during a house renovation project. This meeting sparked a partnership that changed poultry cooking. Their aim was to make cooking chicken and turkey easy for everyone.
Before the Turbo Trusser, they had already achieved success. They licensed two products and ran a successful Kickstarter campaign in 2018 for Smoke Staxx Pans. This experience helped them when they appeared on Shark Tank in 2022.
“We wanted to make poultry cooking simpler and more enjoyable for home cooks everywhere,” said Halasinski, reflecting on their motivation.
Their journey shows their dedication to kitchen innovation. From their first meeting to Shark Tank, they’ve always pushed the limits. Their story proves that teamwork and vision can lead to groundbreaking products.
Turbo Trusser Shark Tank: A Game-Changing Pitch
The Turbo Trusser made a splash on Shark Tank with its unique kitchen gadget. Brian Halasinski and Brendan Hyust had tried twice before. They finally got to pitch their poultry trussing tool to the Sharks.
The Dramatic Presentation
Halasinski and Hyust caught everyone’s eye by dressing up as poultry. Their 35-minute pitch was memorable, despite the awkward costumes. They asked for $100,000 for a 10% stake, valuing their company at $1 million.
Sharks’ Reactions
Most Sharks were hesitant, worried about the business size. The Turbo Trusser had made $90,000 in sales and sold 11,000 units. It had a promising price of $14.99 but scaling was tough.
Kevin O’Leary’s Deal
Kevin O’Leary saw the Turbo Trusser’s potential and offered a deal. He wanted $100,000 for 33% equity plus a $1 royalty per unit. After tough talks, the founders agreed, valuing their company at $303,030. O’Leary called it one of the best pitches he’d seen.
The Turbo Trusser’s Shark Tank appearance boosted its success. Website traffic and sales soared, from $90,000 to $290,000 by year-end. This kitchen gadget investment was a game-changer, making it a top choice in culinary tools.
How the Turbo Trusser Revolutionizes Poultry Cooking
The Turbo Trusser is changing the game for home cooks and professionals. It makes trussing easy, helping anyone get restaurant-quality results. At just $19.99, now discounted to $13.99, it’s an affordable way to improve your poultry dishes.
This tool ensures even cooking. It keeps the bird’s legs and wings close to the body. This way, heat spreads evenly, making sure your chicken or turkey is perfectly cooked with no dry spots.
Users love the moist chicken they get with the Turbo Trusser. It has a ventilation port for air circulation inside the bird. This keeps the meat juicy and flavorful.
- Promotes even cooking
- Retains moisture for juicier meat
- Simplifies the trussing process
- Reduces cooking time
With 924 customer reviews and an average rating of 4.3 stars, the Turbo Trusser is a hit. Many say it makes cooking faster and the results always delicious. Even those who don’t cook poultry often love it.
The Turbo Trusser is a top pick in the kitchen tool market. With Father’s Day spending reaching $20 billion, it’s a great gift for dads who enjoy grilling or roasting.
Customer Reviews and Testimonials
The Turbo Trusser has caught a lot of attention since it was on Shark Tank. Let’s look at what people are saying about this new tool for cooking poultry.
Amazon Feedback
Amazon reviews show that customers are really happy with the Turbo Trusser. It has a 4.3 out of 5 stars rating from over 500 reviews. People love how it makes trussing easier and faster.
“This gadget is a game-changer! I can’t believe how much time it saves me in the kitchen. My turkeys have never been more evenly cooked.”
Some users mention that the turkey version might not fit smaller birds under 13.5 lbs. Still, the Turbo Trusser is a #1 Best Seller on Amazon. This shows it’s popular among home cooks.
In-Person Demonstrations
Seeing the Turbo Trusser in action has made a big impression. People get it right away and are amazed by how simple it is. Chefs and culinary experts also like its design for better poultry cooking.
It costs $14.99 on their official website. Many think it’s a good buy. The positive feedback and increased sales after Shark Tank have made it more available to customers.
Post-Shark Tank Success and Challenges
The Turbo Trusser’s journey after Shark Tank is a great example of success in kitchen gadget marketing. Kevin O’Leary invested $100,000 for 33% equity and a $1 royalty per unit. This move helped the company soar to new heights.
Sales Growth
After their TV appearance, Turbo Trusser saw a huge increase in demand. Sales jumped from $90,000 to $290,000 in a few months. This mirrors O’Leary’s success with the Learning Company, which grew from a small startup to a $4.2 billion sale.
Battling Knockoffs
Success often attracts copycats, and Turbo Trusser faced many challenges. They fought off nearly 178 knockoffs on Amazon, losing about $300,000 in sales. This shows how crucial it is to protect your ideas in the competitive kitchen gadget market.
Ongoing Marketing Efforts
To keep the momentum going, Turbo Trusser’s founders are pushing hard with marketing. They use online platforms and do in-person demos at events big and small. This approach matches O’Leary’s belief in using products he invests in.
| Metric | Pre-Shark Tank | Post-Shark Tank |
|---|---|---|
| Lifetime Sales | $90,000 | $290,000 |
| Distribution Channels | Limited | Expanded to kitchen stores and specialty retailers |
| Product Line | Single product | Multiple sizes and complementary tools |
Despite the hurdles, Turbo Trusser’s journey after Shark Tank shows the strength of strategic partnerships and tough marketing. It proves you can thrive in the competitive world of kitchen innovations.
Expanding the Turbo Trusser Product Line
The Turbo Trusser team is working on new poultry cooking accessories. After their success on Shark Tank, Brian Halasinski and Kirk Hyust are expanding their kitchen tools. They’re always looking to innovate in the kitchen.
A smaller Turbo Trusser for Cornish hens is coming soon. This new product is for those who cook smaller birds. It shows the team’s dedication to meeting different cooking needs.
But there’s even more! They’re creating a poultry brine and a versatile spice rub. The spice blend is not just for chicken and turkey. It’s great for pork and veggies too. It’s really versatile!
They’re also working on a new grilling device. Details are still secret because of the patent process. But it’s sure to be a big hit for backyard chefs.
This expansion shows Turbo Trusser is more than just one product. They’re building a brand that helps with all aspects of cooking poultry. From trussing to seasoning, they’ve got you covered. Halasinski and Hyust are all about making cooking easier and tastier for everyone.
The Future of Turbo Trusser and Its Inventors
The Turbo Trusser team is excited for what’s next in kitchen gadgets. Their success on Shark Tank has boosted their growth. Now, they’re looking to explore new areas.
Potential New Products
After their success, Turbo Trusser wants to offer more than just poultry trussers. They’re thinking about adding edible products to their lineup:
- Poultry brine
- All-purpose spice rub
- Specialized cooking tools
These new items aim to make Turbo Trusser a staple in kitchens everywhere.
Long-term Business Goals
The inventors have big plans for their company:
- Become a well-known name in kitchen gadgets
- Keep making products in Ohio
- Create jobs in their community
- Keep working with Kevin O’Leary Ventures
Even though they’re not profitable yet, Brian Halasinski and Kirk Hyust work extra hard. They put in 40 hours a week for Turbo Trusser. Their hard work is driving the company’s growth and innovation.
| Metric | Before Shark Tank | After Shark Tank |
|---|---|---|
| Total Sales | $165,000 | $290,000 |
| Units Sold | 11,000 | 19,346 |
| Product Range | 2 sizes | 2 sizes + planned expansion |
As Turbo Trusser moves forward, the inventors stay focused on innovation and growth. Their journey is an inspiration for anyone dreaming of starting a kitchen gadget business.
Conclusion
The Turbo Trusser has changed how we cook poultry at home. It trusses a chicken in just over a minute, unlike the old 10-minute way. This tool has quickly become popular because it makes cooking more efficient.
It claims to make birds up to 20% juicier and cook more evenly. This has won over many cooks in the United States.
After appearing on Shark Tank, the Turbo Trusser got a big boost. Kevin O’Leary invested $100,000 for 33% equity. It became Amazon’s #1 Best Seller and saw a big sales increase on its website and Amazon.
The inventors, Brian Halasinski, Kirk Hyust, and Barry Sparks, have kept improving. They now offer the Chef Wonderful bundle, expanding their product line.
Made in the USA and priced at $14.99, the Turbo Trusser is a great value. It’s dishwasher-safe and easy to clean by hand. This tool is making a big difference in how we cook poultry, one perfectly trussed bird at a time.