Cleaning just got a whole lot easier with the Wisp Broom. This tool made waves on Shark Tank. It’s not your average sweeper.
This high-tech broom is turning heads and cleaning floors like never before. The Wisp Broom, featured on Shark Tank Season 10, is more than just a broom. It’s a complete cleaning system designed to make your sweeping chores a breeze.
With its unique Bristle Seal® Technology, this Shark Tank broom is set to shake up the cleaning industry. Despite not securing a deal on the show, the Wisp Broom has swept up success. It’s sold over 100,000 units and raked in $3.3 million in revenue.
That’s no small feat for a cleaning tool that started as a bright idea on the golf course. It’s a complete cleaning system, not just a broom.
Key Takeaways
- Wisp Broom appeared on Shark Tank Season 10
- It features unique Bristle Seal® Technology
- The product has sold over 100,000 units
- Wisp Broom generated $3.3 million in revenue
- It’s a complete cleaning system, not just a broom
The Genesis of Wisp Broom
The Wisp Broom started as an idea on a golf course. It became a must-have cleaning tool. Its story shows how creativity and hard work can lead to success.
Eben Dobson’s Golfing Inspiration
Eben Dobson loved golf and worked on a course in college. He saw a need for a tool to clean greens without harming the grass. This idea became the Wisp Broom.
From Golf Greens to Household Cleaning
Dobson made many prototypes before the USGA approved his broom. He realized the Wisp Broom could clean homes too. It was a game-changer for household chores.
The Birth of WISP Industries
Dobson started WISP Industries in 2012. The company wanted to share the Wisp Broom with the world. Today, WISP Industries has grown, employing 11-50 people in San Marcos, CA.
| Year | Milestone |
|---|---|
| 2012 | WISP Industries founded |
| 2018 | Appeared on Shark Tank (Season 10, Episode 1006) |
| 2023 | Wisp Broom’s net worth reaches $3.3 million |
The Wisp Broom’s journey is inspiring. It went from a golf course idea to a household favorite. Its design and telescopic handle make it a top choice for cleaning.
Innovative Design Features of the Wisp Broom
The Wisp Broom is a game-changer in cleaning tools. Its 90-degree bristles are a big deal. They pick up dirt better and reach into tight spots.
The broom’s handle can grow from 28 to 50 inches. This makes it great for all sorts of cleaning jobs. Plus, its Bristle Seal® Technology keeps dust from flying around while you sweep.
The WISPpan is a key part of the Wisp Broom system. It has a foot pedal for easy use without bending. It also has a comb to keep the bristles clean.
| Feature | Benefit |
|---|---|
| 90-degree bristles | Superior dirt collection and corner access |
| Telescoping handle | Adjustable from 28 to 50 inches for versatility |
| Bristle Seal® Technology | Prevents dust from becoming airborne |
| Foot-operated WISPpan | Hands-free debris collection |
| Built-in bristle comb | Easy maintenance of the broom |
Thanks to its cool features, the Wisp Broom has sold over 100,000 units. It’s made $3.3 million in sales. Now, the WISP system has grown to include more products like the miniWisp and a self-cleaning mop.
The Wisp Broom Shark Tank Experience
Eben Dobson’s journey with the Wisp Broom took an exciting turn when he appeared on Shark Tank Season 10. The innovative cleaning tool, born from golfing inspiration, was about to face its toughest challenge yet.
Eben Dobson’s Pitch to the Sharks
Dobson stepped into the Shark Tank seeking $500,000 for a 10% stake in his company. He showcased the Wisp Broom’s efficiency, highlighting its unique design. The bristles meet the floor at a 90-degree angle, unlike traditional sweeping methods.

Financial Challenges Revealed
Despite impressive lifetime sales of over $3.3 million, Dobson faced tough questions about the company’s finances. He disclosed a personal investment of $2.1 million and a $600,000 loss in the previous year. These revelations sparked concern among the Sharks.
Shark Reactions and Offers
The Sharks’ initial interest waned as they delved deeper into the financial challenges. Most declined to invest, citing concerns about the company’s losses. Kevin O’Leary, known as the “QVC King,” saw potential in the Wisp Broom. He offered $500,000 for a 50% equity stake, recognizing the product’s suitability for QVC sales.
| Aspect | Details |
|---|---|
| Pitch Request | $500,000 for 10% equity |
| Lifetime Sales | $3.3 million |
| Personal Investment | $2.1 million |
| Previous Year Loss | $600,000 |
| O’Leary’s Offer | $500,000 for 50% equity |
The Wisp Broom Shark Tank experience ended without a deal, as Dobson hesitated to accept O’Leary’s offer. Despite this setback, the exposure from the show would prove valuable for the Shark Tank broom’s future success.
Post-Shark Tank Journey
The Wisp Broom’s journey after Shark Tank was truly remarkable. Even without a deal, the company did well. Lori Greiner’s support helped a lot, making people more interested in the broom.
This interest led to a big jump in sales. From $100,000 to $500,000, it was a huge milestone. The broom’s success on Shark Tank was clear.
Eben Dobson’s determination was key to the company’s growth. The Wisp Broom went from being sold in 5 states to being available nationwide. They also added more products, meeting different needs.
This move paid off well. They sold over 100,000 units and made $3.3 million in revenue. The company’s growth was impressive.
The Wisp Broom’s success comes from its smart design. It has dense, electrostatic bristles and an angled shape to catch dirt better. The handle is also designed for comfort.
These features made customers very happy. They gave the product great reviews. The broom’s design was a big part of its success.
| Metric | Pre-Shark Tank | Post-Shark Tank |
|---|---|---|
| Sales | $100,000 | $500,000 |
| Market Reach | 5 states | Nationwide |
| Product Lines | 1 | 3 |
The Wisp Broom’s journey after Shark Tank shows the power of hard work and creativity. They operate in a $3 billion market and keep growing. Their success story shows that sometimes, the best outcome comes after the pitch.
The WISP Cleaning System Components
The Wisp Broom system has many tools to make cleaning easier. Let’s look at the main parts that make it special in the cleaning world.
The High-Tech Broom
The WISP system’s core is its advanced broom. It has a telescoping handle for easy use. The Bristle Seal® Technology captures dust well.
This broom is great for sweeping different surfaces in your home.
The WISPpan
The WISPpan is a smart dustpan with a foot-operated handle. It has side combs that clean the broom’s bristles as you sweep. This keeps the broom ready for the next time.

The WISPaway Storage Solution
WISP has a wall-mounted storage called WISPaway. It keeps your tools organized and within reach. This storage helps keep the broom in good shape and lasts longer.
The miniWisp
The miniWisp is perfect for small cleaning jobs. It’s a 6-inch version of the main broom. It’s great for cleaning countertops, upholstery, and car seats. It comes with its own miniWISPpan, making it handy and versatile.
| Component | Key Feature | Best Use |
|---|---|---|
| High-Tech Broom | Bristle Seal® Technology | Floor sweeping |
| WISPpan | Foot-operated handle | Dust collection |
| WISPaway | Wall-mounted design | Tool storage |
| miniWisp | Compact size | Small surface cleaning |
The WISP Cleaning System has all you need for cleaning your home. It’s good for floors and countertops, making cleaning easy and versatile.
Market Impact and Sales Milestones
The Wisp Broom has made a big splash in the cleaning world. It has become a favorite for many, changing how we clean our homes and offices.

Over 100,000 Wisp Brooms have been sold, bringing in $3.3 million in revenue. This shows how much people love and trust this efficient cleaning tool.
The Wisp Broom stands out in the $3 billion cleaning market. Its special design has caught the eye of those looking for better cleaning solutions.
| Milestone | Achievement |
|---|---|
| Units Sold | 100,000+ |
| Revenue Generated | $3.3 million |
| Market Size | $3 billion cleaning sector |
Since appearing on Shark Tank, the Wisp Broom’s popularity has soared. Lori Greiner’s support has helped it reach more people. Now, it’s a top choice for cleaning in many American homes.
Customer Reception and Product Ratings
The Wisp Broom has made a big splash in the cleaning world. People and professionals alike are praising it. It’s a hit in homes all over America.
User Testimonials
Users love the Wisp Broom. It has a 4.5 out of 5-star average rating. A whopping 85% of buyers leave positive reviews.
One user said, “The Wisp Broom is a game-changer! It reaches spots my old broom never could.” It’s also popular on social media, with over 100,000 posts about it.

Professional Reviews
Cleaning experts are talking about the Wisp Broom. It’s in the top 5 for customer satisfaction in the cleaning tools industry. An amazing 9 out of 10 cleaning professionals prefer it over traditional brooms.
The Wisp Broom even won the “Most Innovative Cleaning Product” award at a trade show. This shows it’s a top-tier cleaning tool.
QVC Success
The Wisp Broom is a hit on QVC too. Sales have gone up by 30% in the last quarter. It’s clear people love it, with a 75% customer retention rate over six months.
This shows the Wisp Broom’s appeal and effectiveness in homes across America.
| Metric | Value |
|---|---|
| Average Rating | 4.5/5 stars |
| Positive Feedback | 85% of customers |
| Social Media Mentions | 100,000+ posts |
| Customer Retention Rate | 75% over 6 months |
| Repeat Purchases | 40% of overall sales |
Wisp Broom’s Competitive Edge in the Cleaning Industry
The Wisp Broom stands out in the cleaning world with its unique design and versatility. It uses Bristle Seal® Technology, making it better than regular brooms. Its design also makes it easy to clean hard-to-reach places.
WISP Industries has grown by adding the miniWisp and other cleaning tools. This move makes them a go-to for all cleaning needs. The Wisp Broom is expected to be worth $3.3 million by 2023, showing it’s a big player in the market.
Even without a deal on Shark Tank, the Wisp Broom got a lot of attention. Its sales soared thanks to smart marketing. Working with Lori Greiner helped sell out products on QVC and their website, proving the power of partnerships.
The WISP Pet Broom is great for pet hair, but some worry about its durability. Fixing these issues keeps Wisp Broom at the top of the cleaning game. It keeps attracting customers and investors.